As you get close to wrapping up 2023 and look forward to embarking on a brand new year, like a lot of us, you might be thinking about all the exciting things the new year might offer from any new year’s goals you’re wanting to achieve, to a summer trip you might be dreaming about (it’s never too soon to book those flights!), to…the top skincare trends and routines that are on the horizon on January 1st and beyond.
But you don’t have to wait until a new year or new you to get started making your skincare routine the best it can be. We’ve got all the details right now so you can wake up on January 1st having already checked off one important box on your list of goals: Show my beautiful skin more love. Here are our top trends we see in skincare for 2024 (and beyond).
Trend #1. Personalized skincare routines
If you don’t already have a skincare routine you love, or you’re thinking of making some slight changes to what you’re already doing, it might be tempting to just do what someone else is doing. Which might work, but it might not too. The key to a skincare routine that works for you is: you do you. You do what realistically works best for you, your schedule, and your skin type—you personalize your skincare routine. While others might follow a routine with more steps than you can count on two hands, here are three super simple steps you can follow to create a morning skincare routine that’s as unique as you are:
- Step 1. Cleanse: Choose a cleanser that’s specifically formatted for your facial skin type, whether that’s dry, oily, or a combination of the two.
- Step 2. Moisturize: Facing the world every day can be tough on both you and your skin, so be sure to protect it first thing (well, second thing…after cleansing) in the morning with a moisturizer made for your skin type—one that will add the necessary hydration to keep your skin feeling moist and protect against the premature aging and other issues that can come with dry skin.
- Step 3. Apply sunscreen: Skin cancer and skin damage caused by sun exposure are real, and since the sun affects your skin all day long (whether you’re inside or outside), it’s crucial to protect your skin against those damaging rays every season of the year. Again, choose a sunscreen made for your skin type.
Related: Click here for our nighttime skincare routine recommendations. →
Related: Click here to shop our line of lotions containing Hyaluronic Acid →
Trend #2. A Focus on Hyaluronic Acid
Hyaluron… what?! And why would any type of acid be included in a skincare routine, let alone be a skincare trend? Hyaluronic acid (HA), which is a naturally occurring component of your skin, has so many benefits that we’re 100% confident you want to take advantage of:
- Moisturizing
- Increased skin elasticity
- Anti-aging + anti-wrinkling
- Wound healing
- Potentially treat facial redness + eczema
With so many benefits, you might be thinking, “Yes! Give me allll the HA!” And we get it. But one thing to remember with HA is that too much—too high a concentration—can be harmful for your beautiful skin. So when choosing a product with HA, look for the following ingredients to help keep your skin safe AND to get all those amazing HA advantages:
- Hydrolyzed hyaluronic acid
- Sodium acetylated hyaluronate
- Sodium hyaluronate
Trend #3. Skinimalism
From recommendations like “Hyaluronic Acid” to “Skinimalism,” you might be thinking that 2024 is going to be a doozy of a year already. But stay with us…you’re going to love this trend! Skinimalism is all about less is more, keeping it simple, and following a skincare routine that is as uncomplicated as possible without sacrificing the benefits of a skincare routine. It’s about highlighting your natural beauty—simply—and making your skin the star of the show. With over 2 million uses of the hashtag #skinimalism on TikTok, this trend is here to stay. Why?
- Sustainability: Since skinimalism is all about using fewer and more sustainably-produced products, the environment benefits as well as your skin.
- Healthier skin: With the plethora of products available on the market, it’s no wonder that so many people are confused about what to use on their skin, resulting in potential skin issues like dryness, redness, irritation, and other conditions.
- Save money + time: When your skincare routine is simplified, you save money on products and time spent on that multi-item routine.
Trend #4. Ultra-Luxe Self-Care (At Home + At Spas)
We know there is no better day than a spa day at one of our amazing spa partners, but enjoying an at-home spa-day—no travel required is a trend we can all get behind! Be sure to keep your favorite skincare pampering products on hand, and gift yourself and your skin the self-care you both need any day, any time. If you’re needing some at-home spa product suggestions, we can bring the spa to you with a complete line of clean and cruelty-free products and ingredients that will offer you and your skin both the mindfulness and kindness that are the core and the passion of our mission.
Ready for a day of professional-level care? Put yourself in the hands of the amazing healers at one of the spas where ZENTS treatments are featured. Find our Zents-loving spa and retail locations here.
Trend #5. Beauty from the inside-out
We know that how we feel on the inside is reflected on how we look on the outside, no matter the skincare routine we follow or the products we use. We also know that beauty is, in fact, holistic—it encompasses our whole being physically, emotionally, mentally, and intellectually. So, one 2024 trend we can support wholeheartedly is the importance of making sure that focusing on and enhancing your inner health—how you feel mentally, emotionally, and intellectually—is just as important as what you do to keep your physical body—including your skin—healthy. Zents was “born from healing,” and every product is unique in that each one is made with ingredients that can transform your skin and your life, helping you to feel your unique beauty from the inside-out every. single. day.
If you haven’t read the Zents story, prepare to be inspired. →
As with most anything, the more you know and understand, the higher quality of life you can experience. With these exciting skincare trends on the horizon, you’ll be equipped with some skin-tastic tools to help you face the new year and beyond with even more grace, love, gratitude, and peace. And we hope you—and your skin—have a Zents-ational 2024!
